Sony Bravia 55″ KDL-55EX720 LED LCD 3D HD TV

Sony’s advanced image processing engine analyses each scene to give optimum colour and contrast.

Enjoy great pictures, no matter the source
Don’t let your enjoyment be hampered by low-resolution source videos. With Sony’s exclusive X-Reality Engine, everything you watch – from HD movies to web videos – is analysed and selectively processed to give clean, clear, and lifelike pictures. While 3 unique noise reduction features work their magic prior to upscaling, Sony’s Intelligent Image Enhancer divides the signal into four characteristics – texture, outline, contrast, and colour – and optimises each one individually for more vivid and distinct pictures.

By using high frame rate LCDs with a “frame sequential display”, Sony makes it possible to watch Full HD 3D quality video on 3D compatible BRAVIA LCD TVs. This technology involves alternately transmitting images for the left eye and right eye to the screen.

When viewed through the “active shutter glasses”, the two separate images on the shutter glasses are synchronized with the onscreen image with their Full HD quality intact, and precisely transmitted to the viewer’s eyes. The high-quality super-fine Full HD 3D images deliver unprecedented reality and presence.

Motionflow XR 200 improves motion performance so that fast actions appear clearer and sharper, and smoother than ever. This feature works in two ways:
(1)100Hz Technology inserts newly created frames
(2)Backlight blinking within each frame ensures sharper images without flickering.

Enjoy convenient internet connections on Wireless LAN Ready models* and access an endless world of entertainment. This features enables you to use the BRAVIA Internet TV & BRAVIA Internet Widgets** without any additional wires and lets you experience true freedom from cumbersome and messy cables.

* Requires optional accessory: WiFi adapter (UWABR100).

** Only the following models support BRAVIA Internet Widgets : NX700, NX800, NX710, NX810, LX900

Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.

Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.